Response

HTTP/1.1 200 OK
Content-Type: application/json

{
    "data": [
        {
            "id": 56516,
            "type": "blogs",
            "service": "blogpost"
            "title": "How To Avoid Wasting The Potential Of Your Company Blog",
            "description": "Blogging on behalf of your company gives you the unique opportunity to demonstrate...",
            "url": "http://resources.relevantize.com/blogging/56516-how-to-avoid-wasting-the-potential-of-your-company-blog",
            "seo_title": null,
            "seo_description": null,
            "thumbnail_url": "http://www.relevantize.com/avoid_wasting_blog_potential_main.png",
            "canonical_url": "https://www.example.com",
            "mediaproxy_thumbnail_url": "http://content.cdntwrk.com/mediaproxy?url=http%3A%2F%2Fwww.relevantize.com%2Favoid_wasting_blog_potential_main.png&size=1&version=1371219221&sig=d1a8df05e090147f49e991f01a12f0e6&default=hubs%2Ftilebg-blogs.jpg",
            "avatar_url": null,
            "duration": null,
            "published": true,
            "hidden": false,
            "edited": false,
            "deleted": false,
            "content": {
                "published": "<p><img alt=\"\" src=\"http://www.relevantize.com/avoid_wasting_blog_potential_main.png\" width=\"568\" height=\"237\"></p>\n<p>Blogging on behalf of your company gives you the unique opportunity to demonstrate the personality, knowledge and industry position that your brand embodies. &nbsp;Creating a company blog allows you to communicate with customers and potential clients through a brand new medium while also demonstrating that your business is not solely focused on sales and revenue. However, it is quite easy to squander this opportunity with bad blogging practices that may not be immediately obvious during your initial endeavor into the blogosphere.</p>\n<h3>What&rsquo;s The Harm?</h3>\n<p>In theory, you can write about whatever you like, however you like on your blog; after all, it&rsquo;s your company&rsquo;s distinctive brand that you want to accentuate. But keep in mind that everything from the content you choose to the tone of your writing to the layout of your blog can either positively or negatively influence how the public perceives your company.</p>\n<p>A blog is your chance to share the unique perspective of your company with readers and customers. A well-tuned company blog can do wonders for your brand image, but a careless blog can be quite detrimental. If you don&rsquo;t take care to minimize blogging mistakes, readers will not value your word as greatly. Something as simple as spelling errors or grammatical inconsistencies can turn a potential customer off of your brand, simply because it shows you don&rsquo;t care about the details.</p>\n<p>Additionally, if your blog is not well thought-out or does not offer interesting and relevant content, it will be unlikely to attract a stable audience of returning readers.</p>\n<h3>Common Blog Mistakes You Don&rsquo;t Know You&rsquo;re Making</h3>\n<p>So what are the most common mistakes made by companies new to the world of blogging? Unfortunately, the fact that you have successfully created a blog doesn&rsquo;t necessarily mean you&rsquo;re ready to begin posting content. Before you get started, it&rsquo;s best to do some planning (such as creating a content calendar to visualize your posting schedule) and research into the <a href=\"http://www.uberflip.com/blog/how-to-effectively-manage-your-blog\" target=\"_blank\">best blogging practices</a>. Here are the most frequent blunders made by inexperienced business bloggers:</p>\n<ul><li><b>Copying someone else&rsquo;s tone or voice.</b> The goal of your blog is not to mimic what your competitors have already done; this is your chance to let your individuality and unique brand culture shine through. Being authentic and consistent in your writing is crucial to promoting your specific brand and company ideals.</li>\n<li><b>Sloppy editing or lack of proofreading</b>. Nothing kills your online reputation like an inability to distinguish &lsquo;their&rsquo; from &lsquo;there&rsquo; or &lsquo;who&rsquo; from &lsquo;whom.&rsquo; Although grammar and spelling may not seem as important as the message of the content, poor editorial skills are detrimental to a blog. Improper spelling or incoherent sentences tell your readers that your company either doesn&rsquo;t notice or care about details.</li>\n<li><b>Focusing on product promotion over quality content</b>. Yes, marketing is important; but your company blog is not the place to tout about your products or services. Instead, work on generating content that is interesting to clients and relevant to your industry in a way that positions your company as a reputable source of information.</li>\n<li><b>Blindly abusing SEO practices.</b> Regardless of whether or not it will help with search engine rankings, cramming keywords into your content will not impress your audience. Quality content will bring visitors to your site, but over-the-top attempts at SEO will deter them from ever returning. It&rsquo;s a good idea to use a select number of SEO practices, but this should never involve sacrificing the quality of your content.</li>\n</ul><h3>Good Practices To Keep In Mind</h3>\n<p>Now that you&rsquo;re aware of the most unsavory blog practices that you should avoid, let&rsquo;s focus on what you can do to improve your company blog even more. Here are a few tips for professional business blogs in general:</p>\n<ul><li><strong>Maintain authenticity.</strong> Most of your blog readers will already be interested in your brand, so you don&rsquo;t need to sell yourself or change your image to gain interest.</li>\n<li><strong>Diversify your authors.</strong> Employees from all level of the organization should be encouraged to contribute posts for the company blog; recruiting guest bloggers can also bring new perspectives to your site and ensures you won&rsquo;t run out of fresh ideas.</li>\n<li><strong>Post articles on a regular basis.</strong> Frequent updates will garner more attention for your blog; even loyal customers will lose interest quickly if it seems that your site is inactive. A content calendar is an excellent tool to help you schedule regular posts.</li>\n</ul><p>What are your blogging best-practices? Let us know in the comments!</p>",
                "draft": null
            },
            "custom_code": {
                "html": null,
                "css": null,
                "js": null
            },
            "author": {
                "id": 0,
                "first_name": "Uberflip",
                "last_name": null,
                "full_name": "Uberflip",
                "username": null,
                "email": null,
                "company": null,
                "bio": null,
                "google_plus_id": null,
                "twitter_id": null,
                "avatar_url": null
            },
            "hide_publish_date": false,
            "stream_count": 1,
            "hub_id": 218,
            "stream_id": 331456,
            "external_created_at": "2013-06-14T00:00:00-0400",
            "external_modified_at": "2013-06-14T00:00:00-0400",
            "created_at": "2013-06-14T14:13:41-0400",
            "modified_at": "2013-06-14T14:13:41-0400",
            "published_at": "2016-04-06T16:16:43-0400"
        }
    ],
    "meta":
    {
        ...
    }
}

The response will contain a items collection:

Body Parameters

Type

Description

data

Array

The collection of Items

meta

Object

See: Pagination

Each item in the collection will have properties:

Response Body Parameters

Properties

Type

Description

id

Integer

The item identifier

type

String

The item type

service

String

The item service

title

String

The item title

description

String

The item description

seo_title

String

The item SEO title

seo_description

String

The item SEO description

url

String

The item URL

thumbnail_url

String

The item thumbnail URL

canonical_url

String

The item canonical URL

mediaproxy_thumbnail_url

String

The item mediaproxy thumbnail URL

published

Boolean

Whether the item is published

featured

Boolean

Whether the item is featured

hidden

Boolean

Whether the item is hidden

edited

Boolean

Whether the item is edited

deleted

Boolean

Whether the item is deleted

content

Object

->

published

String

The item published content

->

draft

String

The item draft content

custom_code

Object

->

html

String

The item custom HTML

->

css

String

The item custom CSS

->

js

String

The item custom JS

author

Object

->

id

Integer

The author identifier

->

first_name

String

The author first name

->

last_name

String

The author last name

->

full_name

String

The author full name

->

username

String

The author user name

->

email

String

The author email

->

company

String

The author company

->

bio

String

The author biography

->

google_plus_id

String

The author google plus identifier

->

twitter_id

String

The author twitter identifier

->

avatar_url

String

The author avatar

external_created_at

Date

The item external created date

external_modified_at

Date

The item external last modified date

created_at

Date

The item created date

modified_at

Date

The item last modified date

published_at

Date

The item published date

hide_publish_date

Boolean

Whether the item should hide the publish date

stream_count

Integer

The number of streams this item belongs to

hub_id

Integer

The hub identifier

stream_id

Integer

The stream identifier